ALGORITHM is a living, time-based art installation by visual artist and painter Matthew Olivier. Conceived in 2023, it unfolds daily across digital space as a serialized archive of poetic narration, memory, and art historical resonance. Quietly monumental, the work reaches over 30 million viewers each month, making it one of the largest conceptual art installations in the world by audience.

Each entry in ALGORITHM is narrated by a fictional British character, voiced by AI, written entirely by Olivier, and presented as the "voice in his head." The tone is restrained, elegiac, and emotionally intimate. Presented primarily through short-form video, the project intentionally resists virality, inviting viewers to slow down, reflect, and feel. It is not a performance. It is a whisper, a mirror, and a mechanism for remembering.

Although ALGORITHM lives on platforms typically designed for entertainment, it subverts those expectations with a tone of quiet rigor and emotional sincerity. Its conceptual strength lies in its refusal to chase attention. Instead, it builds an archive of human interiority, a living museum of tone, observation, and reflection. It asks not to be consumed, but considered.

Olivier writes every word of the project himself. He draws on his background in painting to structure each video as a kind of moving composition, where language, tone, and silence are treated like light, form, and color. The result is not content. It is visual philosophy.

The work has garnered institutional collaboration from M+ in Hong Kong and the Munch Museum in Oslo. It has also attracted the attention of leading artists, collectors, cultural critics, and luxury brands. Its presence in the cultural ecosystem is both quiet and immense—operating at the scale of mass media, while remaining deeply personal.

ALGORITHM is not a brand. It is not a media channel. It is an artwork.

It continues to evolve as a landmark of emotionally grounded digital conceptualism. A system of feeling. A voice inside the machine. A whisper that reaches millions.

In a time of algorithmic saturation, ALGORITHM reclaims the term as a site of authorship, slowness, and meaning. It does not explain itself. It speaks in fragments, and if you stay long enough, it speaks to you.

More than a work of art, ALGORITHM is a strategic act of presence. It engages in a quiet exchange between the three dominant currencies of the modern era: time, influence, and capital. In offering something slowly, daily, and sincerely, it accumulates a form of value that transcends commerce while subtly reshaping it. It does not sell attention but aims to earn it. It does not demand urgency, it invites intimacy. And in doing so, it redefines what cultural capital can look like in a digitized world. It trades time for influence, a currency of the modern world. In its quiet, daily rhythm, it builds the kind of cultural gravity that cannot be bought, only sustained. Its influence is earned slowly, deliberately, and with care.